Behind the Brand

Beginning 2021 @Dagnorak

Hopes and ambitions 

Since our inception in 2021, our small business has been steadfast in our commitment to delivering top-notch gym clothing that embodies the crisp, clean aesthetic our customers love. Collaborating with esteemed UK influencers and consistently introducing fresh clothing drops, we've cultivated a brand renowned for its quality and style. Our unwavering dedication to customer satisfaction propels us forward as we aspire to further expand our reach and impact within the fitness community. This shows in our Trustpilot reviews. Embracing the digital era, we actively seek out UK content creators to amplify our brand presence across social media platforms, ensuring our message resonates with audiences far and wide. As we continue on our journey, our ambition remains unwavering: to be at the forefront of the gym clothing industry.


UK Content Creators

At our core, we believe in fostering community and championing local talent. That's why we actively collaborate with UK influencers and gym content creators who share our passion for fitness and style. By partnering with these individuals, we not only showcase their unique perspectives but also amplify their voices within the fitness community. If you're a UK-based influencer or content creator who embodies our brand values and vision, we invite you to join our team. Whether you're passionate about showcasing the latest gym gear or inspiring others on their fitness journey, we provide a platform for you to shine. Apply now to become part of our growing network and together, let's redefine the standards of gym culture.


We prioritise quality above all else. We eschew cheap materials in favor of premium fabrics, ensuring that every piece in our collection meets the highest standards of durability and comfort. Our designs are meticulously crafted to cater specifically to the needs of athletes, with customizations tailored to enhance performance and fit. From heavy cotton fabrics to reinforced stitching, every detail is thoughtfully considered to provide the utmost support during intense workouts. With an emphasis on accommodating wide shoulders and robust chests, our apparel is engineered to complement the physique of dedicated fitness enthusiasts, empowering them to train with confidence and style.


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